The Viking was a recurring character on The Uncle Floyd Show. He would tell corny, old jokes while dressed (sort of) like a Viking. In 1980, The Viking recorded a campaign of radio commercials for Elvis Costello's new album "Get Happy!!" The ads were so popular that radio stations were getting requests. Not requests to play the Elvis Costello songs - requests to play the commercial!

Dated April 2, 1980, the memo from CBS Records reads "WNEW-FM called to say they received 10 requests in 1 day to play the Elvis Costello radio spot."

Click an image below to hear one of these commercials. It's included as a hidden bonus track on the Rhino re-release of "Get Happy!!"